The facts,
in one place.

Public name

AfroAmplify

Site

www.afroamplify.com

Category

Creative agency. Local creator network.

What it is

A creative agency with a creator desk. We write the message, match local creators, and manage the work from the first brief to the results report.

Who we work with

Community groups, NGOs, and individuals, and projects that help people in everyday life. A business can hire the desk. An agency can enquire for named brands. Each brand has its own brief.

Where the work happens

On WhatsApp and the platform the creator uses, and sometimes in person near a market, a shop, or a booth.

A first brief

One business, one script, and one city. The next city follows after the first works. The playbook does not change.

First markets

South Africa, Zambia, Malawi, Zimbabwe, and the DRC. We also work in other African countries a client already serves.

Matching

City, language, the platform used, availability, and ability to explain the service. Creators are not ranked by follower count. We work only with people who have registered. Registration does not guarantee a placement.

A verified result

A customer handoff, a signup matched to the brand’s records, or an agreed first action. Duplicates and self-signups are rejected and reported separately. Approved content alone is not a verified signup. Views are not the result.

The report

Tracking and reporting are included in campaign management. The team writes the report. It is not a live dashboard.

Pay

After the agreed work is checked: on acceptance, or weekly for a smaller project. The schedule is agreed before the work starts.

What creators leave alone

They explain the service and guide people to the brand’s own app, WhatsApp, shop, or booth. They do not collect customer cash or identity documents.

Lessons

A separate service. On a live campaign, the approved script and the short briefing are included. A lesson is not a signup, and it does not guarantee a placement.

A listed client

A client name appears on the site only when that client agrees to be listed. A brand enquiry stays off that list.

Fees

No fee is shown until one is set. Ask, and the scope is agreed before the work begins.

Script writing, digital marketing, and brand setup can be commissioned on their own. Tracking stays inside campaign management.

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InkWordmarkInkSymbolCobaltSymbol

• PaperThe page, the header, and the footer.#f6f5f0
• InkHeadings, the wordmark, and the process band.#191b18
• CobaltThe filled action, the concept poster, and the close.#2448df
• OliveThe creator poster only.#e3e8bc

Written name

AfroAmplify. One word. A capital at the start, and another inside Amplify. The address www.afroamplify.com stays lowercase. The written name does not.

The line

Independent thinking. Local understanding. That is the public line. There is no second public name.

Type

Manrope for the name, the headings, and the body. Georgia italic is one accent word, on a poster or a closing line. Do not set the wordmark in another face.

The mark

Use the files. Do not redraw the symbol, outline it, stretch it, or place it on a photograph. Ink on paper. Cobalt on ink. Do not invent a third colour for the symbol.

Colour

Paper carries the page. Cobalt is the filled action and the closing band. It is not body text, and it is not a gradient. Olive is the creator poster only.

Shape

Corners stay nearly square. Do not turn the mark, a button, or a panel into a pill.

Pictures

The studio photograph is a concept for the site. Do not present it as a creator, a team portrait, a testimonial, or a result.

Accounts

Instagram, TikTok, LinkedIn, and Facebook, under the name above. Link those profiles. Do not open a new account in the name.