Service

Brand setup

Unlabelled photographs and paper swatches pinned on a direction wall.
A studio portrait against a clay wall, used as photo direction.

Put the offer, the tone, and the claims not to make into words people understand.

For brands

The offer, the tone, and the line you will not cross.

You receive your offer, your tone, and the claims creators must not make, written down before anyone speaks to a customer. You can buy this without hiring creators.

For creators

A profile someone can understand in one line.

You receive a name, a profile, photo direction, and a one-line introduction. You can buy this without being on a campaign.

How this runs

  1. Name the offer

    Say what the business actually does, in plain language.

  2. Set the voice

    Agree the tone and the claims not to make.

  3. Shape the profile

    Photo direction and a one-line introduction a creator can use.

Bought on its own. Included when a creator is placed on a brand. The fee is agreed before the work begins.

This is not a follower ranking, instant pay, a live dashboard, or a guaranteed placement.